The Genius Of Steve Jobs

Steve Jobs, whose full name was full Steven Paul Jobs, was born in 1955 in San Francisco. Jobs died on 5 October 2011 in Palo Alto. He was the cofounder of Apple Computer, Inc. (now called Apple Inc.) and a charming pioneer of the personal computer age.

The Founding Of Apple

Jobs was adopted and was raised in Cupertino, California, which is located in the area of the country that is now known as Silicon Valley. Although he was interested in engineering, his passions of youth were quite different. Jobs left Reed College, in Portland, Oregon, took up a job at the Atari Corporation as a video game designer in the early 70s and saved sufficient money for a pilgrimage to India so that he could experience Buddhism.

Steve Wozniak And Steve Jobs

Back when Jobs was at Homestead High School, he met his future business partner, Steve Wozniak, who was at the University of California, Berkeley. In an interview in 2007 with PC World, Wozniak spoke about why he and Jobs fitted together so well: “We both loved electronics as well as the way in which we used to hook up digital chips,” Wozniak said. “Very few people, in particular back then, had any idea what chips were, how these worked as well as what they could do. I had designed a lot of computers, so I was far ahead of him in electronics and computer design, however we still had common interests. We both had pretty much an independent attitude about things in the world.”

In 1976, when Jobs was 21, he and Wozniak founded Apple Computer in the Jobs’ family garage. They financed their entrepreneurial project by Jobs selling his Volkswagen bus and Wozniak selling his cherished scientific calculator. These two entrepreneurs are credited with revolutionising the computer industry, with Apple by democratising the technology and making machines smaller, cheaper, intuitive and available to everyday consumers. It’s thanks to Apple that we can now enjoy the online slots CA has to offer in the palm of our hands.


Jobs’ Zenlike ability to focus was complemented by the related instinct to simplify things through zeroing in on their essence and removing needless components. “Simplicity is the ultimate sophistication” stated Apple’s first marketing brochure.

Jobs learned to appreciate simplicity when he was working on the night shift at Atari. Atari’s games came with no manual and had to be sufficiently uncomplicated that a freshman could figure them out. The only two guidelines for its Star Trek video game were: “1. Insert a quarter. 2. Avoid Klingons.”

Jobs’ love of simplicity in design was refined at the design conferences that he went to at the Aspen Institute in the late 1970s on a university campus that was built in the Bauhaus style, which emphasised clean lines and functional design devoid of frills or distractions.

Battle with Cancer

In 2003, Jobs found out that he had a neuroendocrine tumour, a rare but operable form of pancreatic cancer. Rather than immediately opting for surgery, Jobs chose to adjust his pesco-vegetarian diet while weighing Eastern treatment options. However, in 2004, Jobs had successful surgery to remove the pancreatic tumour. True to form, in the following years Jobs disclosed little about his health. He battled this disease for 10 years and passed away in 2011.